Good article with simple steps that could be followed for achieving effective results. Click the below link for more information. Hope, I can lay my hand on the book - "The Elements of Style" soon!
http://in.finance.yahoo.com/news/9-steps-becoming-great-writer-133000803.html
http://in.finance.yahoo.com/news/9-steps-becoming-great-writer-133000803.html
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